Cashback Combined with Memberships & Referrals: A Case Study

ackerbaum, a company known for its extensive range of edible and useful plants, has found an innovative way to foster customer loyalty and increase repeat purchases.

Through a strategic partnership with memberr, ackerbaum successfully implemented a cashback, referral, and membership program in their Shopify store. This initiative not only rewards customers but also fosters a thriving community of gardening enthusiasts.

The Roots of Innovation: ackerbaum's Strategy

ackerbaum's ethos revolves around offering a unique selection of plants, from local wild fruits to exotic rarities, along with high-quality gardening tools and resources. To enhance customer engagement and loyalty, ackerbaum introduced the "Harvest Credit" program with the help of memberr software. This program is ingeniously designed to reward customers with 2.5% cashback on every purchase.

The Growth Process: Cashback

The implementation of the program is a testament to ackerbaum's customer-centric approach. Here are the steps:

1. Customers begin their journey by making a purchase in ackerbaum's online store. Every purchase automatically qualifies for a cashback reward.
2. ackerbaum automatically adds a €2.50 voucher to every new customer account when a customer provides their email address (pop-up).
3. ackerbaum customers are rewarded with a voucher of up to €10.00 for referrals.
4. Customers can view and redeem their accumulated rewards through their ackerbaum customer account, effectively reducing the cost of future purchases.
5. This cycle of earning and redeeming credits on purchases motivates customers to make repeat purchases and interact more with the ackerbaum brand.

The Retention Approach: Gold Memberships

To reward its most engaged customers, a Gold Membership was introduced for those who spent more than €1,000 in the past 365 days. The exclusive benefits of the premium membership included free shipping, doubling the cashback to 5% on every purchase, and exclusive access to ackerbaum mastermind webinars.

With memberr software, all of this was made possible directly in the Shopify store and accessible to customers.

The Fruits of Labor

The introduction of the Harvest Credit program and ackerbaum Gold Membership had a significant impact on ackerbaum's business. The tangible rewards incentivize repeat purchases, while the simplicity of the cashback redemption process enhances the customer experience. Additionally, the exclusivity of the Gold Membership fosters a sense of belonging among ackerbaum's top customers and encourages them to engage more deeply with the brand.

It was the personal touch that really made the difference. We felt taken care of, and that was what led us to choose memberr.

memberr Products: The Engine Behind ackerbaum's Success

• memberr Cashback
• memberr Referrals
• memberr Klaviyo Services

Schedule a meeting and talk to us about how memberr can help you increase your repeat purchase rate and revenue.