Babossa BBQ Ignites BBQ Passion with new Cashback System and Targeted Discount Campaign

When Babossa BBQ approached memberr to implement a cashback system, Daniel, the founder of Babossa BBQ, had a special request:

In the week Babossa was to launch its cashback system, the company already had a planned campaign that would build on the cashback initiative.

To reward customers who had ordered in the last 14 days and to raise awareness of the new cashback system, an individual voucher in euros worth 14% of the past purchase amount was to be issued.

The Campaign

2 New BBQ Products!

12% Discount on Everything!

From 03/12 - limited for 12 days

03/12 - 03/24/24

Code: Saisonstart24

We're adding more! For everyone who ordered within the last 14 days, there's a 14%* voucher of the purchase value for the next purchase! As a thank you for the support.

Example: Purchased for €100 on 03/03/24 = €14 discount code* for the next order.

*Valid for a purchase value of €99 or more. Any remaining balance is void. There is no claim for cash payment or remaining balance vouchers.

No combination with other vouchers possible.

Valid until 03/31/24. Only at www.babossa-bbq.de

Challenge

Daniel, the CEO of Babossa BBQ, aimed to link an already planned campaign with the new cashback system to reward existing customers and promote the new system effectively. The campaign was intended to generate attention, enhance customer engagement, and reward loyalty. To achieve this goal, Babossa BBQ needed a solution that would provide significant value to customers and raise awareness of the new cashback system.

Solution

Together with memberr, Babossa BBQ developed a customized cashback system that could be seamlessly integrated into the upcoming sales campaign.

To excite customers about the new system, customers who had made purchases within the last 14 days before the campaign started were to be rewarded with a particularly high voucher: 14% of the value of previous purchases. All subsequent purchases were to be rewarded with 5% cashback.

Program Features

• Direct reward for previous purchases: Customers who had recently purchased from Babossa BBQ automatically received a high voucher worth 14% of their purchase value for future purchases.
• Introduction of a limited-time sales campaign: Babossa BBQ offered a 12% discount on the entire range for 12 days starting on 03/12/24, increasing interest in the brand and products.
• Integration into the cashback system: The vouchers served as a perfect introduction to Babossa BBQ's new cashback system by offering immediate and significant value while highlighting the benefits of the new system.

Implementation Steps

1. Install cashback software in the Babossa BBQ shop.
2. Create customer segments by order date.
3. Automatically generate +400 personalized vouchers for customers in the segment.
4. Synchronize voucher codes and values with Klaviyo.
5. Send personalized emails.

Results

The introduction of the cashback system combined with the limited-time sales campaign led to impressive results for Babossa BBQ:

1. Increased customer retention: The campaign encouraged customers to make repeat purchases by thanking them for their loyalty and introducing the new cashback system.
2. Increased sales: By incentivizing customers to buy more to use the voucher and the attractiveness of the limited-time sales campaign, Babossa BBQ saw a significant increase in sales.
3. Positive customer feedback: Customers appreciated the direct reward for their previous purchases and the seamless integration of the new cashback system, leading to positive feedback and increased brand loyalty.

The creative combination of a limited-time sales campaign with the introduction of a new cashback system was a complete success for Babossa BBQ.

Through collaboration with memberr, Babossa BBQ was able to achieve important business goals, strengthen customer relationships, and provide significant value to their customers.