Katjes & memberr - Sweet Success through Paid Memberships

Katjes, a renowned company in the confectionery industry known for its commitment to sustainability and innovation, has taken a new approach to deepen customer relationships and simultaneously create a new revenue stream. By introducing a paid membership, realized with the support of memberr software, Katjes not only strengthened customer loyalty but also achieved direct financial success through the sale of memberships.

Challenge

In a highly competitive market, Katjes sought a way to further differentiate itself from the competition, strengthen customer loyalty, and generate additional revenue. The challenge was to create an offer so attractive that customers would be willing to pay for a membership while ensuring that the cost of providing member benefits did not exceed the revenue.

Solution

In collaboration with memberr, Katjes developed a paid membership supported by a specially designed checkout system, funnel, and landing page created by memberr. This strategic approach allowed the offer to be marketed effectively, resulting in a particularly high conversion rate.

Membership Benefits

• Exclusive Discounts: Members enjoy special price reductions on the entire range.
• Annual Supply of Sweets: A particularly attractive incentive directly appealing to sweet lovers.
• Access to Exclusive Events: Members receive tickets to confectionery fairs and the opportunity to participate in special events such as riding on the Katjes float during the Christopher Street Day parade.

Results

By effectively using memberr and carefully selecting membership benefits, Katjes achieved impressive results:

1. Direct Financial Success: The sale of memberships alone generated a positive return on investment, underscoring the effectiveness of the sales funnel and the offer.
2. High Conversion Rate: Katjes gained approximately 250 new members daily, confirming the high attractiveness of the membership and the effectiveness of the marketing strategy.
3. Increased Customer Loyalty: The exclusive benefits and experiences led to increased loyalty among Katjes customers.

Conclusion

The introduction of a paid membership proved to be a resounding success for Katjes. Through strategic planning and implementation supported by memberr software, the company was able to create a new revenue stream while significantly enhancing customer loyalty. This case study impressively demonstrates how sustainable success in retail can be achieved through creative offers and the use of modern marketing technologies. Katjes once again underlined its position as an innovative company in the confectionery industry.

The personal commitment and technical competence of the memberr team impressed me deeply. Both together strongly contributed to the project's success!

memberr Products Used

• memberr Memberships
• memberr Klaviyo Services

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