MOLEQLAR: Combining Store Credit with Skio Subscriptions

In an industry where customer loyalty often determines success, MOLEQLAR has pioneered a revolutionary approach to retention by embracing Loyalty 2.0 principles. Moving beyond traditional points-based systems that often confuse and alienate customers, MOLEQLAR partnered with memberr to implement a transparent, real-currency Store Credit program that seamlessly integrates with their subscription service.

Beyond Points: The Need for Evolution

The traditional loyalty landscape was riddled with complexity - points systems that left customers wondering about actual value, complicated redemption processes, and disconnect between loyalty rewards and subscription services. MOLEQLAR recognized these pain points early on. With over 40,000 customers across Europe investing in their science-based longevity supplements, they needed a loyalty solution that matched their commitment to clarity and effectiveness.

"Points-based systems create unnecessary barriers," explains a MOLEQLAR team member. "When customers see '580 points', they need to calculate the real value. We wanted to show them exactly what they've earned in euros, making the benefits immediately clear and accessible."

The Loyalty 2.0 Revolution

Working with memberr, MOLEQLAR implemented a Store Credit system that transformed their approach to customer loyalty. Instead of abstract points, customers now earn and see their rewards in real currency. This transparency extends throughout the entire customer journey, from first purchase to recurring subscription orders.

The impact of this clarity is immediate. When customers log into their account dashboard, they see their balance in actual euros - "6,80€ Store Credit" - making the value of their loyalty instantly understandable. This real-currency approach has proven particularly powerful when combined with MOLEQLAR's subscription service through Skio.

Seamless Integration with Subscriptions

The true innovation lies in how MOLEQLAR has integrated this Loyalty 2.0 approach with their subscription service. Customers can apply their Store Credit to any active subscription without disrupting their regular delivery schedule - a feature that preserves the convenience of subscriptions while maximizing the value of earned rewards.

This integration solves a critical pain point in traditional loyalty programs where subscribers often had to choose between maintaining their subscription and using their rewards. Now, MOLEQLAR's customers can easily apply their Store Credit to their next subscription payment while keeping their preferred delivery schedule intact.

Multiple Paths to Value

The Loyalty 2.0 program creates numerous opportunities for customers to earn real-currency rewards:

The referral program exemplifies the power of clear value proposition - customers earn €10 in Store Credit for each successful referral, while their friends receive a 10% discount on their first order. This transparent exchange has driven significant organic growth through word-of-mouth marketing.

For European customers, the program becomes even more attractive when combined with MOLEQLAR's shipping benefits. Orders over €50 in the DACH region ship for free, making it easy for customers to maximize the value of their Store Credit while enjoying premium service.

Measuring the Impact of Loyalty 2.0

The results of this modern approach to loyalty have been remarkable. In line with memberr's 2023/24 benchmarks, MOLEQLAR has seen substantial improvements in key metrics:

• Customer Lifetime Value has increased significantly, aligning with memberr's benchmark of +55%
• Repeat purchase revenue has grown substantially
• Redemption rates have soared as customers clearly understand and easily access their rewards
• Cost per order has decreased, reflecting the efficiency of the program

The success extends beyond numbers. Customer feedback consistently highlights the clarity and ease of use of the Store Credit system. The ability to see rewards in real currency and apply them effortlessly to subscriptions has created a more engaging and satisfying customer experience.

The Technology Behind the Transformation

The seamless customer experience is powered by sophisticated integration between three key platforms:

memberr's Store Credit system manages reward balances and calculations in real currency, eliminating the complexity of points conversion. Skio's subscription platform handles recurring orders and payments, while the integration layer ensures smooth credit application without disrupting the subscription process.

This technical foundation supports instant credit updates, one-click redemption at checkout, and automatic reward calculations - all critical components of the Loyalty 2.0 experience.

Looking Forward: The Future of Loyalty

MOLEQLAR's success demonstrates the power of Loyalty 2.0 principles in action. By replacing complicated points systems with real-currency Store Credits and enabling seamless integration with subscriptions, they've created a loyalty experience that truly resonates with modern consumers.

The company continues to innovate within this framework, exploring new ways to reward customer loyalty while maintaining the clarity and simplicity that defines Loyalty 2.0. With a growing base of engaged customers and a scalable technology stack, MOLEQLAR is well-positioned to continue leading the evolution of customer loyalty in the longevity supplements market.

The memberr Advantage

The success of MOLEQLAR's Loyalty 2.0 program has been powered by memberr's comprehensive solution suite:

• Real-currency Store Credit system
• Seamless Skio subscription integration
• Automated referral tracking
• Direct integration with shop, email, and WhatsApp providers

This combination of technologies, guided by Loyalty 2.0 principles, has helped MOLEQLAR create a customer experience that sets new standards for subscription-based businesses.

Schedule a meeting and talk to us about how memberr can help you increase your repeat purchase rate and revenue.