Zauberhand & memberr - A Magical Journey to Customer Loyalty

Zauberhand, a burgeoning company in the gaming and collectible cards sector founded in 2020, has set out to transform the passion for fantasy games, especially Magic: the Gathering, into unique products. To further strengthen customer relationships and improve key business metrics, Zauberhand implemented a customized loyalty program for its loyal customers using memberr software.

Challenge

Despite a successful market entry and a growing fanbase, Zauberhand faced the challenge of increasing the repeat purchase rate, customer lifetime value (CLV), and average order value. To achieve these goals, Zauberhand needed to develop a loyalty program that aligned with the brand and appealed to the engaged and passionate target audience of fantasy and card game players.

Solution

In partnership with memberr, a leading software solution for loyalty programs, Zauberhand developed a loyalty program called the "Hero's Journey." This program was perfectly tailored to the interests and engagement of the target audience and offered customers the opportunity to earn credits for various actions - from purchases to social media engagement, reviews, and referrals.

Program Features

1. Experience-Based Level System: Customers began their hero's journey at a novice level and could advance to higher levels by accumulating credits. Each level offered increasingly attractive rewards and privileges, including free products, increased rewards for purchases, faster shipping, and exclusive invitations to events.
2. Engagement Across Multiple Channels: The program encouraged customers to interact with the brand across various platforms, including social media and Zauberhand's website, strengthening brand loyalty and enhancing Zauberhand's online presence.
3. Personalized Communication: With the help of memberr, Zauberhand was able to send personalized offers and messages tailored to the individual progress and interests of customers in the loyalty program.

Results

The introduction of the loyalty program led to impressive results for Zauberhand:

1. Increase in Repeat Purchase Rate: The appealing reward system encouraged customers to shop more frequently and regularly at Zauberhand.
2. Increase in Customer Lifetime Value: The level system of the loyalty program promoted long-term customer relationships, leading to a significant increase in CLV.
3. Increase in Average Order Value: With the incentive to reach higher levels and earn better rewards, customers tended to spend more per purchase.

Conclusion

Through the creative implementation of the loyalty program as a hero's journey and close collaboration with memberr, Zauberhand achieved impressive growth in key areas of its business. The program not only strengthened customer loyalty but also improved key metrics, establishing Zauberhand as a brand that understands and values the needs and passions of its community.

memberr Products Used

• memberr Loyalty
• memberr Referrals
• memberr Shopify Services
• memberr Klaviyo Services

Schedule a meeting and talk to us about how memberr can help you increase your repeat purchase rate and revenue.