Keracraft: How a Growing DIY Brand Connects Creativity and Customer Loyalty with the Keracraft Club

Keracraft has established itself as one of the go-to destinations for creative casting in the German-speaking world. With high-quality casting powder, color pigments, powder compounds, and matching accessories, the shop enables DIY projects of every scale - from small decorative objects to elaborate vases and bowls. Over 25,000 satisfied customers and an active Instagram community show just how much passion there is for this craft.

But the challenge was clear: customers who had bought their first creator set needed a structured incentive to come back for more casting powder, new pigments, or additional accessories. A loyalty program was missing. Together with memberr, the Keracraft Club was built: a three-tier membership program that rewards creatives from the very first order and unlocks more benefits with every subsequent purchase.

Bronze, Silver, Gold - A Clear Journey for Every Creative

Every customer automatically starts the Keracraft Club at Bronze status. From the very first order, they earn 3% cashback, €5 birthday credit, €2 for photo reviews, and €5 for every successful referral. At €80 in annual spend, customers move up to Silver and receive 4% cashback, free shipping, and a free product with their next order. Reaching €250 per year unlocks Gold status: 5% cashback, free shipping, a free product, exclusive discount promotions, and entry into exclusive prize draws. The progression is clear and genuinely motivating.

Cashback That Grows with Every Purchase

The cornerstone of the Keracraft Club is tiered cashback: 3% at Bronze, 4% at Silver, 5% at Gold. Credit is automatically added after each order and can be redeemed directly in the cart as soon as the customer is logged in. No point conversions, no separate redemption portal. The balance is tangible and actively used - anyone planning their next project already knows while browsing how much they'll save on their next order.

Free Product from Silver - A Benefit That Actually Makes a Difference

From Silver level onward, customers receive a free product with their next order. For creative shoppers, this is a particularly compelling perk: being able to try a new powder compound or silicone mold without paying for it lowers the barrier to experimentation and deepens the connection to the brand. At the same time, this benefit ensures that reaching Silver status feels like a concrete, tangible goal - not just an abstract number.

Reviews as a Bridge to the Community

Customers earn €2 in credit for every photo review. That might sound like a small amount, but it's a powerful lever: Keracraft thrives on inspiration. Customers who share their finished casting projects motivate others to try for themselves. User-generated content is especially valuable in this niche, and the program creates a direct incentive to produce exactly that. Up to 2 reviews per month can be rewarded - a fair limit that preserves the incentive without encouraging abuse.

Referrals That Pay Off

Keracraft Club members can refer friends and earn €5 in credit as soon as the referred friend places their first order. In a DIY community where people naturally share their projects and inspire one another, the referral program is an organic growth engine: anyone posting their finished vases or bowls on Instagram is already recommending the brand - now there's a direct reward for it too.

Book a call and talk to us about how memberr can help you increase your repeat purchase rate and revenue!