The right incentive. The right customer.
The right moment.

The Rule Engine: build incentive flows like in Klaviyo. Decide which segment gets which incentive - and A/B test everything automatically.

"
Most tools give you a hammer. memberr gives you a workbench. Find the right incentive for the right customer - and let the data decide what works.

Arne Wüllner

CEO, memberr

How it works

Four steps from segment to auto-optimized incentive.

The Rule Engine isn't another discount tool. It's the logic layer on top of your retention platform - from segment to tested outcome.

1.

Define customer segment

Define who you want to reach: VIP, At-Risk, new customer, subscriber with pause intent. Combine behavioral and lifecycle data.

2.

Define smart incentives

Pick the right incentive per segment: Store Credit, goodie, early access, VIP perk - or intentionally nothing.

3.

A/B-test treatments

Run treatments against each other automatically. Store Credit vs. goodie. Incentive vs. no incentive. The Rule Engine measures.

Example flows

Three flows smarter than a 20% discount.

Cancellation prevention, subscriber activation, and win-back - every flow segments, tests, and auto-optimizes the incentive.

Cancellation prevention

Cancellation prevention tests and personalizes retention offers to minimize churn.

Subscriber activation

Activation tests the right second-order incentive for every new subscriber.

Win-back

Win-back tests the most effective offer to bring churned subscribers back.

Segmentation

Your VIP is not a first-time visitor. Your flow should know the difference.

Blunt discounting treats every customer the same. The Rule Engine doesn't. Segment by lifecycle, order history, churn risk, and channel - and give every segment the incentive it actually needs.
  • VIPs get early access and exclusive perks - not a discount code they never needed
  • At-Risk customers get Store Credit with an expiry - a concrete reason to come back
  • New customers get nothing blunt - they convert without a price apology
Precisely arranged kitchen counter with intentional design
A/B Testing

Stop guessing. Start testing.

Most brands guess which incentive works. memberr tests it. Every flow can run treatments against each other automatically - and the Rule Engine shifts traffic to the winner.
  • Test Store Credit vs. goodie vs. no incentive - automatically, per segment
  • See uplift per variant in revenue, CLV, redemption, and conversion
  • Results feed straight back into the Rule Engine - no spreadsheets, no gut calls
Identical black sunglasses repeated in a pattern on a yellow background
Auto-Optimization

Flows that get better without you.

A flow isn't a set-and-forget banner. If a segment doesn't react after 7 days, the Rule Engine escalates to the next incentive tier automatically - or ends the flow. No manual support work.
  • Define escalation tiers per flow and let timing and treatment adapt automatically
  • Winning variants get more traffic; losing variants are paused - continuously
  • Every iteration is logged for reporting and internal buy-in conversations
Close-up of a wrist wearing a smartwatch showing a quiet data readout
Smart Incentive Toolkit

More than a discount code. A full toolkit.

The Rule Engine doesn't only orchestrate Store Credit. It orchestrates every smart reward you have - from VIP tiers to birthday rewards. One logic across the entire Smart Incentive toolkit.
  • Store Credit as a brand currency - across Loyalty, Subscriptions, Upsells, and Referrals
  • VIP perks, goodies, early access, and birthday rewards - orchestrated from one engine
  • No patchwork of discount apps - one Rule Engine, one consistent customer experience
Flat lay of cosmetics arranged as a toolkit

Let's build your first flow together.

15-minute setup · We'll migrate your existing system for you · Free trial. Show us your retention setup - we'll show you the first flow that's smarter than your next 20% discount.

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