Reisenthel: How One of Germany's Most Iconic Lifestyle Brands Turns Loyalty into Real Value with the reisenthel Club

Since 1971, reisenthel has stood for functional design, premium materials, and a loyal customer base that carries their shopping baskets, bags, and trolleys for years. With over 2 million satisfied customers and a broad international market, one thing was clear: the potential for repeat purchases was significant - but a structured loyalty program was missing. Customers who were already reisenthel fans had no explicit incentive to return directly to the online shop for their next purchase. Together with memberr, the reisenthel Club was developed: a three-tier membership program that visibly rewards loyalty with real store credit, exclusive benefits, and a clear progression path.

Three Tiers and a Clear Customer Journey

The reisenthel Club is divided into three levels: Silver, Gold, and Platinum. Every customer starts automatically in the Silver tier and moves up based on their annual spend. From €90 per year, they reach Gold; from €180, they unlock Platinum status. All tiers share the same core benefits: 5% cashback on every order, birthday credit, and credit for text, image, and video reviews. Higher tiers add exclusive perks that make reaching the next level genuinely worthwhile.

5% Credit on Every Order - Automatic and Effortless

The cornerstone of the reisenthel Club is cashback: 5% of the order value is unlocked as store credit 4 days after the purchase. Customers don't need to sign up separately - the credit is automatically linked to the email address used at checkout. No registration required. The credit can be redeemed directly in checkout as soon as the customer enters their email address. Loyalty doesn't get simpler than that.

Reviews as Currency - More Credit for More Content

reisenthel doesn't just incentivize purchases - it rewards feedback too. Customers earn €2 in credit for a text review, €4 for a review with an image, and €6 for a video review. This is a double win: customers are motivated to return, and reisenthel receives authentic user-generated content that helps prospective buyers make informed decisions. Credit can be earned for up to 3 reviews per month - a fair limit that prevents abuse without diminishing the incentive.

Gold and Platinum - Exclusive Benefits for the Most Loyal Customers

From the Gold level, customers unlock a second layer of benefits: access to exclusive collections, early access to new designs, and a credit boost during selected promotions and sales. Platinum goes even further - with VIP customer support and a free product on orders over €100. These perks are intentionally designed to reward genuine reisenthel fans: customers who buy multiple times a year are rewarded with access and experiences that go well beyond a simple discount.

Refer Friends, Earn Credit - Referrals as a Growth Engine

Members of the reisenthel Club can share their personal referral link directly from their account. When a friend places their first order through that link, the referring customer earns €10 in store credit. The program is easy to use, clearly communicated, and creates a genuine incentive - without any complex affiliate structures. Existing customers naturally become organic brand ambassadors.

Visible Throughout the Shop - Credit as Part of the Shopping Experience

The credit balance isn't buried in a separate loyalty portal - it's deeply integrated into the shopping experience. In the cart, customers can see at a glance that they're earning credit. The Club is prominently featured in the navigation. The loyalty program isn't an afterthought; it's an active part of every visit to the reisenthel online shop.

What reisenthel Says About Working with memberr

"We recently launched our loyalty program through memberr and have had very positive experiences so far. The team was very supportive during the implementation phase. Our individual requirements were quickly understood and efficiently implemented, which made the setup process smooth. The collaboration was solution-oriented from the very beginning. From a customer perspective, the program appears to be intuitive, as we've received very few support requests since going live. We look forward to continuing our work with the memberr team."

• reisenthel, Germany

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