Blog/Loyalty

  1. Loyalty 1.0 vs Loyalty 2.0 thumbnail

    Loyalty 1.0 vs Loyalty 2.0: Spray-and-Pray Discounts vs Store Credit

    Most DTC loyalty is disguised discounting. Loyalty 2.0 uses transparent store credit plus earned privileges so retention protects contribution margin.

    2 February 2024 · 4 minute read

  2. Store Credit vs Loyalty Points thumbnail

    Store Credit vs Loyalty Points: How Far Should You Abstract the Reward?

    Points hide value and buy cost control. Store credit is 1:1 money. Most Shopify DTC brands should pick clarity.

    24 January 2024 · 4 minute read