Blog/Shopify

  1. Shopify Flow + Store Credit thumbnail

    Shopify Flow + Store Credit: Three Recipes That Don't Leak Margin

    Recipes for abandoned checkout, review rewards, post-purchase - plus delay, caps, test segments.

    8 February 2025 · 6 minute read

  2. Store Credit vs Gift Cards thumbnail

    Shopify Store Credit vs Gift Cards: Different Jobs

    Gift cards move money between people. Store credit moves the same customer back. Use both - pick by job-to-be-done.

    28 June 2024 · 7 minute read