Blog/Store Credit Campaigns

  1. Store Credit Campaigns thumbnail

    Shopify Store Credit Campaigns: Segmented Airdrops That Drive Repeat Orders

    Treat airdrops like paid ads: audience, offer, expiry, creative, measurement - not a one-off giveaway.

    25 July 2024 · 8 minute read

  2. Store Credit vs Upsells thumbnail

    Store Credit vs Traditional Upsell Modules: This Order or the Next One?

    Upsell modules push immediate add-ons. Store credit pulls customers back for a second order. Different jobs.

    2 July 2024 · 5 minute read

  3. Store Credit Drip Campaigns thumbnail

    Store Credit Drip Campaigns for Shopify Winback

    Escalating credit ladder reactivates inactive customers without training them on 20% off - if expiry and suppression protect margin.

    22 June 2024 · 6 minute read

  4. Shopify Store Credit thumbnail

    Shopify Store Credit: A Retention Instrument, Not a Refund Workaround

    When to issue Shopify Store Credit, where to show it, and which metrics prove it beats cash refunds and blunt coupons.

    16 January 2024 · 5 minute read