Nature Love Club: Maximizing Customer Loyalty Through Cashback Rewards and Membership Benefits

Nature Love faced the challenge of expanding customer loyalty and referral marketing beyond just email channels. Together, we developed a loyalty and referral system with clear objectives: to increase Customer Lifetime Value (CLV) and Average Order Value (AOV). The core solution consisted of a three-tier membership system, a birthday and referral program, as well as individually designed landing pages in collaboration with the design team.

Directly on the product page: Keep track of your potential Love Club credit

Customers can see how much cashback they can collect with the Love Club while browsing. This communicates the value of the loyalty program directly at the crucial moment - transparent and motivating.

Add your credit to cart or checkout with just one click

Customers see their available credit directly in the cart and checkout, and can redeem it with just one click without additional login - simple & transparent.

Get introduced to the Nature Love Club on the homepage and learn more about it

The club is prominently featured right on the homepage. A call-to-action ("Learn More") invites customers to explore the benefits and concept of the club in more detail.

Here you get an overview of the different club levels and their benefits

The detail page clearly presents the three club levels. Customers learn about the benefits they can expect at each level - from cashback to exclusive services.

The Journey

Here you can see all the benefits you receive as a Nature Insider

Customers automatically become a Nature Insider after reaching a certain order amount. This screen clearly displays the concrete benefits such as cashback, birthday credit, and friendship bonuses.

This page explains the transition between club levels

Here you learn how the status in the club changes based on the order amount - from Nature Friend to Nature Insider to Nature Lover. The threshold values are clearly visualized.

How you benefit as a club member - simple & transparent

This overview shows customers how to easily collect credit at the entry level of the club - e.g., through orders, reviews, or their birthday.