Blog/Cashback

  1. Delayed Credit vs Discounts thumbnail

    Delayed Store Credit vs Upfront Discounts: How to Not Buy the First Order Twice

    Full-price plus delayed store credit protects margin. Customers often spend more than the credit. Measure incrementality - issued credit is not ROI.

    17 February 2025 · 9 minute read

  2. Cashback as Store Credit thumbnail

    Cashback as Store Credit: Why the Payout Currency Matters

    Statement cashback leaks margin off-site. Paying cashback as Shopify Store Credit keeps the “I got money back” feeling inside your store.

    26 June 2024 · 4 minute read

  3. Loyalty 1.0 vs Loyalty 2.0 thumbnail

    Loyalty 1.0 vs Loyalty 2.0: Spray-and-Pray Discounts vs Store Credit

    Most DTC loyalty is disguised discounting. Loyalty 2.0 uses transparent store credit plus earned privileges so retention protects contribution margin.

    2 February 2024 · 4 minute read

  4. Store Credit vs Loyalty Points thumbnail

    Store Credit vs Loyalty Points: How Far Should You Abstract the Reward?

    Points hide value and buy cost control. Store credit is 1:1 money. Most Shopify DTC brands should pick clarity.

    24 January 2024 · 4 minute read