Memberr is proud to announce its latest feature: Allowing customers to donate their Store Credit rewards to a charity of their choice - directly from within their Shopify Customer Account.
How it works
- After a customer has received their Store Credit, they can choose to donate it to a charity of their choice.
- The customer can select the amount of Store Credit and the charity they want to donate to directly from within their Shopify Customer Account.
Strategic Analysis: Why Such a Feature Makes Sense
Market Opportunity: 63% of Gen Z consumers prefer companies contributing to social causes, and value-based loyalty programs are gaining traction as emotional connection builders. firstinsight.com
Enhanced Engagement: Programs like American Express and Hilton already offer points-to-charity options, showing proven demand for charitable redemption alternatives. cnbc.com