Feature Spotlight: Store Credit Donations

2025-06-05

1 minute read

Memberr is proud to announce its latest feature: Allowing customers to donate their Store Credit rewards to a charity of their choice - directly from within their Shopify Customer Account.

How it works

  1. After a customer has received their store credit, they can choose to donate it to a charity of their choice.
  2. The customer can select the amount of Store Credit and the charity they want to donate to directly from within their Shopify Customer Account.

memberr store credit donations overview

memberr store credit donations select cause

Strategic Analysis: Why Such a Feature Makes Sense

Market Opportunity: 63% of Gen Z consumers prefer companies contributing to social causes, and value-based loyalty programs are gaining traction as emotional connection builders. firstinsight.com

Enhanced Engagement: Programs like American Express and Hilton already offer points-to-charity options, showing proven demand for charitable redemption alternatives. cnbc.com

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