Store Credit Campaigns - Launching a Campaign

With the memberr Campaign Software feature, merchants can easily set up Store Credit campaigns targeted at these customer segments. Here's how to create an effective campaign:

1. Select Customer Segment: Choose the specific customer segment you want to target, such as high-spending customers or those who have been inactive for a certain period.
2. Specify Store Credit Amount: Determine the amount of Store Credit to be issued to the selected segment. For instance, offering $15 in Store Credit to customers who haven't purchased in the last six months.
3. Set Expiry Date: To encourage prompt use of the credits and drive immediate sales, set an expiration date for the newly issued Store Credit. For example, credits could expire 30 days after issuance.

Issuing Store Credit#

Once the campaign parameters are set, the specified amount of Store Credit is sent instantly to the selected customer segment. Shopify's platform ensures that the credits are added to the customers' accounts seamlessly.

Communicating the Campaign#

Effective communication is crucial for the success of Store Credit campaigns. Notify the targeted customers about the Store Credit via email or SMS, highlighting the benefits and urgency due to the expiry date. The message should include:

• Announcement of Store Credit: Inform customers about the amount of Store Credit they have received.
• Usage Instructions: Explain how and where they can use the credits in your store.
• Expiration Reminder: Emphasize the expiration date to create a sense of urgency and encourage prompt action.

Tracking and Measuring Success#

Use Shopify's analytics tools to track the performance of your Store Credit campaigns. Monitor key metrics such as redemption rates, increase in repeat purchases, and overall sales growth. This data helps refine future campaigns and optimize the effectiveness of your Store Credit strategy.

Benefits of Targeted Store Credit Campaigns#

• Increased Repeat Purchases: By targeting specific customer segments, Store Credit campaigns effectively drive repeat purchases and customer retention.
• Personalized Incentives: Tailoring the amount and conditions of Store Credit to different customer segments enhances the perceived value and relevance of the offer.
• Timely Engagement: Setting expiration dates creates urgency, encouraging customers to make purchases sooner rather than later.
• Cost-Effective Marketing: Store credits are a cost-effective way to incentivize purchases compared to traditional discounting methods.

Creating a new campaign#

Create/select customer segment#

First, determine which segment of your customers you want to credit with Store Credit. You can create customer segments in your Shopify Store under “Customers -> Segments”.

Set campaign details#

After you have selected the customer segment, you specify the details of the campaign. The campaign is credited in the form of Store Credit and determines how much credit each individual has Customer receives within the selected customer segment.

Expiry and validity period#

The Expiry and Validity settings determine whether the credited credit expires after a certain period of time or not. Expiry begins immediately after the credit has been credited or the campaign has been carried out. The expiry time only refers to the credit credited via the campaign and not to existing credit.