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Store Credit Campaigns

With memberr Store Credit Campaigns you can send store credits to any segment of your customers.

Using Shopify store credits in targeted store credit campaigns is a strategic way to maximize repeat purchases and customer engagement. By leveraging customer segments and the memberr Campaign Software feature, merchants can create personalized, timely, and effective incentives that drive sales and build long-term loyalty. This approach not only enhances the shopping experience for customers but also boosts the overall performance of the store.

To do this, open the memberr app and select Campaigns from the side menu.

Using Shopify Store Credit in Targeted Store Credit Campaigns

Shopify store credits can be a powerful tool in driving repeat purchases, particularly when used in targeted store credit campaigns. Leveraging Shopify's customer segmentation capabilities, merchants can create highly personalized campaigns that deliver store credits to specific customer groups based on various attributes, maximizing engagement and sales. Here's how to effectively use store credits in this context.

Understanding Customer Segments

Shopify allows merchants to create customer segments based on a wide array of attributes, such as purchase history, browsing behavior, geographic location, and more. These segments can be used to identify specific groups of customers who are likely to respond positively to store credit incentives.

Examples:

  • High-Spending Customers: Customers who have spent above a certain amount.
  • Inactive Customers: Customers who haven't made a purchase in a while.
  • Geographic Segments: Customers from specific regions or cities.
  • Product-Specific Segments: Customers who have purchased or shown interest in specific product categories.

Creating a new Customer Segment

Creating Store Credit Campaigns

With the memberr Campaign Software feature, merchants can easily set up store credit campaigns targeted at these customer segments. Here's how to create an effective campaign:

  • Select Customer Segment: Choose the specific customer segment you want to target, such as high-spending customers or those who have been inactive for a certain period.
  • Specify Store Credit Amount: Determine the amount of store credit to be issued to the selected segment. For instance, offering $15 in store credits to customers who haven't purchased in the last six months.
  • Set Expiry Date: To encourage prompt use of the credits and drive immediate sales, set an expiration date for the newly issued store credits. For example, credits could expire 30 days after issuance.

Issuing Store Credits

Once the campaign parameters are set, the specified amount of store credits is sent instantly to the selected customer segment. Shopify's platform ensures that the credits are added to the customers' accounts seamlessly.

4. Communicating the Campaign

Effective communication is crucial for the success of store credit campaigns. Notify the targeted customers about the store credits via email or SMS, highlighting the benefits and urgency due to the expiry date. The message should include:

  • Announcement of Store Credits: Inform customers about the amount of store credit they have received.
  • Usage Instructions: Explain how and where they can use the credits in your store.
  • Expiration Reminder: Emphasize the expiration date to create a sense of urgency and encourage prompt action.

5. Tracking and Measuring Success

Use Shopify's analytics tools to track the performance of your store credit campaigns. Monitor key metrics such as redemption rates, increase in repeat purchases, and overall sales growth. This data helps refine future campaigns and optimize the effectiveness of your store credit strategy.

6. Benefits of Targeted Store Credit Campaigns

  • Increased Repeat Purchases: By targeting specific customer segments, store credit campaigns effectively drive repeat purchases and customer retention.
  • Personalized Incentives: Tailoring the amount and conditions of store credits to different customer segments enhances the perceived value and relevance of the offer.
  • Timely Engagement: Setting expiration dates creates urgency, encouraging customers to make purchases sooner rather than later.
  • Cost-Effective Marketing: Store credits are a cost-effective way to incentivize purchases compared to traditional discounting methods.

Create campaign

Create/select customer segment

First, determine which segment of your customers you want to credit with store credits. You can create customer segments in your Shopify Store under “Customers -> Segments”.

Set campaign details

After you have selected the customer segment, you specify the details of the campaign.

The campaign is credited in the form of store credits and determines how much credit each individual has Customer receives within the selected customer segment.

Expiry and validity period

The Expiry and Validity settings determine whether the credited credit expires after a certain period of time or not. Expiry begins immediately after the credit has been credited or the campaign has been carried out. The expiry time only refers to the credit credited via the campaign and not to existing credit.