Store Credit Memberships
Incorporating Shopify Store Credit into a membership program can significantly enhance its appeal and effectiveness. By providing tangible benefits that encourage regular engagement and purchases, merchants can build a loyal customer base, increase sales, and generate consistent revenue. A well-executed membership program can transform casual shoppers into devoted brand advocates.
With memberr you can create exclusive Membership programs for your customers.
These memberships can be aquired in three ways:
- Through the total purchase amount of a customer (can be limited by setting a timeframe in which the purchase must be made).
- Through the direct purchase of the membership by offering it as a simple product in your store.
- Trough manually assignment of the membership to a customer
Using Shopify Store Credit to Power a Membership Program
Membership programs are a proven way to enhance customer loyalty and create a steady stream of recurring revenue. Shopify Store Credit can be effectively utilized to add value to membership programs, offering exclusive benefits that encourage customers to join and stay subscribed.
1. Designing a Membership Program
A well-designed membership program should offer clear and attractive benefits. The following benefits can be made available to customers through memberr Memberships:
| Benefit | Description |
|---|---|
| Cashback Override | Override your global member cashback program settings. Can be used to give members a higher cashback percentage. |
| Referral Override | Override your global member referral program settings. Can be used to give members a higher reward for referring a friend. |
| Free Shipping | Grant free shipping to members of this tier. |
| Free Products | A free product with every order. |
| Order Discount | Discount on every order. |
| Product Discount | Discount on certain products. |
| Birthday Present | A birthday present for every birthday. |
| Aniversary Present | A gift on every anniversary. |
| Tier Reached | Gift Store Credit when a customer is added to a membership |
2. Issuing Store Credit to Members
Store credits can be automatically issued to members at regular intervals (e.g., monthly or quarterly). Shopify's admin panel and third-party apps can help automate this process, ensuring that members receive their credits without any hassle. For instance, a monthly membership could grant members $10 in Store Credit at the beginning of each month.
3. Promoting a Membership Program
To maximize enrollment, it's essential to promote the membership program through various channels:
- Website Pop-Ups: Use pop-ups to inform visitors about the benefits of joining the membership program.
- Email Marketing: Send targeted email campaigns to existing customers, highlighting the advantages of becoming a member.
- Social Media: Leverage social media platforms to reach a broader audience and showcase the exclusive perks of the membership program.
4. Managing and Tracking Memberships
Efficient management of the membership program is crucial. Shopify offers several apps that can help track member activity, manage the issuance of Store Credit, and analyze the program's performance. This data can be used to refine the program, ensuring it meets the needs and preferences of members.
5. Benefits of Using Store Credit for Memberships
- Customer Loyalty: Offering Store Credit as a membership benefit incentivizes members to make regular purchases, increasing customer loyalty.
- Increased Sales: Members are likely to spend more than the value of their Store Credit, boosting overall sales and average order value.
- Recurring Revenue: Membership fees provide a steady stream of recurring revenue, helping to stabilize cash flow.
- Enhanced Customer Experience: Store credits give members the flexibility to choose how they use their benefits, enhancing their overall shopping experience.
6. Membership Program Example
A practical example of a Shopify membership program using Store Credit could look like this:
- Silver Membership: $10/month, includes $10 in Store Credit, 10% off all purchases, and early access to sales.
- Gold Membership: $25/month, includes $25 in Store Credit, 15% off all purchases, early access to sales, and free shipping.
- Platinum Membership: $50/month, includes $50 in Store Credit, 20% off all purchases, early access to sales, free shipping, and exclusive access to new collections.
Using Shopify Store Credit to Power a Tiered Membership Program
A tiered membership program, where membership levels are determined by the amount of money a customer spends, can significantly boost customer loyalty and sales. By integrating Shopify Store Credit into this model, merchants can offer compelling rewards that encourage customers to increase their spending to reach higher membership tiers. Here's how to structure such a program.
1. Designing the Tiered Membership Program
In a tiered membership program, customers progress through different membership levels based on their cumulative spending. Each tier offers increasing benefits, with Store Credit being a key incentive. Here's a sample structure:
- Bronze Tier: Spend $500 annually to receive $10 in Store Credit monthly.
- Silver Tier: Spend $1,000 annually to receive $20 in Store Credit monthly, plus 10% off all purchases.
- Gold Tier: Spend $2,000 annually to receive $30 in Store Credit monthly, 15% off all purchases, and free shipping.
- Platinum Tier: Spend $5,000 annually to receive $50 in Store Credit monthly, 20% off all purchases, free shipping, and exclusive early access to new collections.
2. Issuing Store Credit to Members
Store credits are awarded to members based on their tier. This can be automated using Shopify's admin panel or third-party apps, ensuring that credits are issued regularly and accurately. For example, a Gold Tier member would receive $30 in Store Credit at the start of each month.
3. Promoting the Membership Program
To maximize participation, promote the tiered membership program through multiple channels:
- Website Banners: Highlight the benefits of the program and the different tiers on your website.
- Email Marketing: Send personalized emails to customers, detailing their current spending and how close they are to reaching the next tier.
- Social Media: Use social media platforms to share success stories and testimonials from high-tier members, showcasing the rewards they enjoy.
4. Managing and Tracking Memberships
Efficient management is crucial for the success of the program. Shopify apps can help track customer spending, manage the issuance of Store Credit, and provide analytics on program performance. This data is essential for making adjustments and improving the program over time.
5. Benefits of Using Store Credit for Tiered Memberships
- Enhanced Customer Loyalty: Customers are motivated to spend more to reach higher tiers, increasing their loyalty to the store.
- Increased Sales: The desire to reach higher membership levels can lead to higher average order values and overall sales.
- Recurring Engagement: Monthly Store Credit encourage members to make regular purchases, keeping them engaged with the store.
- Flexible Rewards: Store credits offer flexibility, allowing members to choose how they use their rewards, enhancing their shopping experience.
6. Example of a Tiered Membership Program
Here's an example of how a tiered membership program might look:
- Bronze Tier: Spend $500 annually, receive $10 in Store Credit monthly.
- Silver Tier: Spend $1,000 annually, receive $20 in Store Credit monthly, and 10% off all purchases.
- Gold Tier: Spend $2,000 annually, receive $30 in Store Credit monthly, 15% off all purchases, and free shipping.
- Platinum Tier: Spend $5,000 annually, receive $50 in Store Credit monthly, 20% off all purchases, free shipping, and exclusive early access to new collections.
Conclusion
Integrating Shopify Store Credit into a tiered membership program based on customer spending is a powerful strategy to enhance loyalty and boost sales. By offering attractive rewards that scale with spending, merchants can incentivize customers to increase their purchases, driving higher engagement and revenue. A well-structured tiered program not only rewards loyal customers but also encourages continuous growth in spending and customer satisfaction.
Overview
With memberr memberships you can track customers in your shop based on their shopping behavior and offer them exclusive benefits depending on their membership.
- How much sales a customer has generated
- In which period a customer has to generate sales
- Whether the sales that the customer made has an expiration date
Membership Benefits
Membership benefits can be set individually for each membership.
| Benefit | Description |
|---|---|
| Cashback override | Override the default member cashback program values. |
| Referral override | Override the default member referral program values. |
| Free Shipping | Free shipping with every order. |
| Free product | A free product with every order. |
| Order discount | Free shipping with every order. |
| Product discount | Discount on certain products. |
| Birthday present | Store Credit gift on the day of their birthday. (*) |
| Anniversary gift | Store Credit gift on the anniversary of their membership. |
(*) Learn how to give customers the option to add their birthday details here
Target members separately in Klaviyo
Customize Shopify store storefront for members
Accessing Customer Membership
_10{{ customer.metafields.app--60169453569--memberr_v2.customer_membership }}
| Property | Value |
|---|---|
| Namespace | app--60169453569--memberr_v2 |
| Key | customer_membership |
| Type | JSON |
| Access | Public Read |
| Description | Customer's membership information |
JSON Structure
The customer membership data is stored as a JSON object with the following structure:
_10{_10 "id": "string",_10 "membership_id": "string",_10 "created_at": "string",_10 "updated_at": "string",_10 "expires_at": "string | null"_10}
| Field | Type | Required | Description |
|---|---|---|---|
id | String | Yes | Unique identifier for the customer membership |
membership_id | String | Yes | Identifier of the associated membership |
created_at | String | Yes | Timestamp of when the customer membership was created |
updated_at | String | Yes | Timestamp of when the customer membership was last updated |
expires_at | String or null | No | Timestamp of when the customer membership expires, or null if it does not expire |
Example Usage
Here's how to access and display customer membership information in your Liquid templates:
_27{% if customer.metafields.app--60169453569--memberr_v2.customer_membership %}_27 {% assign customer_membership = customer.metafields.app--60169453569--memberr_v2.customer_membership %}_27 {% assign membership_id = customer_membership.membership_id %}_27 {% for membership in shop.metaobjects.app--60169453569--membership -%}_27 {% if membership.id == membership_id and membership.is_active %}_27 {% assign membership = membership %}_27 {% endif %}_27 {% endfor %}_27 _27 {% if membership % }_27 <h2>Your Membership</h2>_27 <ul>_27 <li>Membership ID: {{ customer_membership.membership_id }}</li>_27 <li>Membership Name: {{ membership.name }}</li>_27 <li>Start Date: {{ customer_membership.created_at | date: "%B %d, %Y" }}</li>_27 {% if customer_membership.expires_at %}_27 <li>Expires: {{ customer_membership.expires_at | date: "%B %d, %Y" }}</li>_27 {% else %}_27 <li>Never expires</li>_27 {% endif %}_27 </ul>_27 {% else %}_27 <p>No active membership</p>_27 {% endif %}_27{% else %}_27 <p>No active membership</p>_27{% endif %}
Separate member area in the store
Landing Page
Account Page
Re-activate/reward members separately with campaigns
Create Shopify Segement
Create Airdrop Campaign
Offer members specific products
Example T1tan
Adjust membership
Show in checkout
Memberships + Klaviyo
- Create segment
- Create automation
- Create triggers
- Personalization in email template