Store Credit Memberships
Enhancing your Shopify Store Credit program by integrating a membership program can significantly enhance its appeal and effectiveness. By providing tangible benefits that encourage regular engagement and purchases, merchants can build a loyal customer base, increase sales, and generate consistent revenue. A well-executed membership program can transform casual shoppers into devoted brand advocates.
With memberr you can create exclusive Membership programs for your customers.
These memberships can be aquired in three ways:
- Through the total purchase amount of a customer (can be limited by setting a timeframe in which the purchase must be made).
- Through the direct purchase of the membership by offering it as a simple product in your store.
- Trough manually assignment of the membership to a customer
Using Shopify Store Credit to Power a Membership Program
Membership programs are a proven way to enhance customer loyalty and create a steady stream of recurring revenue. Shopify Store Credit can be effectively utilized to add value to membership programs, offering exclusive benefits that encourage customers to join and stay subscribed.
1. Designing a Membership Program
A well-designed membership program should offer clear and attractive benefits. The following benefits can be made available to customers through memberr Memberships:
| Benefit | Description |
|---|---|
| Cashback Override | Override your global member cashback program settings. Can be used to give members a higher cashback percentage. |
| Referral Override | Override your global member referral program settings. Can be used to give members a higher reward for referring a friend. |
| Free Shipping | Grant free shipping to members of this tier. |
| Free Products | A free product with every order. |
| Order Discount | Discount on every order. |
| Product Discount | Discount on certain products. |
| Birthday Present | A birthday present for every birthday. |
| Aniversary Present | A gift on every anniversary. |
| Tier Reached | Gift Store Credit when a customer is added to a membership. |
2. Issuing Store Credit to Members
Store credits can be automatically issued to members at regular intervals (e.g., monthly or quarterly). Shopify's admin panel and third-party apps can help automate this process, ensuring that members receive their credits without any hassle. For instance, a monthly membership could grant members $10 in Store Credit at the beginning of each month.
3. Promoting a Membership Program
To maximize enrollment, it's essential to promote the membership program through various channels:
- Website Pop-Ups: Use pop-ups to inform visitors about the benefits of joining the membership program.
- Email Marketing: Send targeted email campaigns to existing customers, highlighting the advantages of becoming a member.
- Social Media: Leverage social media platforms to reach a broader audience and showcase the exclusive perks of the membership program.
4. Managing and Tracking Memberships
Efficient management of the membership program is crucial. Shopify offers several apps that can help track member activity, manage the issuance of Store Credit, and analyze the program's performance. This data can be used to refine the program, ensuring it meets the needs and preferences of members.
5. Benefits of using Store Credit for Memberships
- Customer Loyalty: Offering Store Credit as a membership benefit incentivizes members to make regular purchases, increasing customer loyalty.
- Increased Sales: Members are likely to spend more than the value of their Store Credit, boosting overall sales and average order value.
- Recurring Revenue: Membership fees provide a steady stream of recurring revenue, helping to stabilize cash flow.
- Enhanced Customer Experience: Store credits give members the flexibility to choose how they use their benefits, enhancing their overall shopping experience.
6. Membership Program Example
A practical example of a Shopify membership program using Store Credit could look like this:
- Silver Membership: $10/month, includes $10 in Store Credit, 10% off all purchases, and early access to sales.
- Gold Membership: $25/month, includes $25 in Store Credit, 15% off all purchases, early access to sales, and free shipping.
- Platinum Membership: $50/month, includes $50 in Store Credit, 20% off all purchases, early access to sales, free shipping, and exclusive access to new collections.
Example T1tan
Overview
With memberr memberships you can track customers in your shop based on their shopping behavior and offer them exclusive benefits depending on their membership.
- How much sales a customer has generated
- In which period a customer has to generate sales
- Whether the sales that the customer made has an expiration date
Target members separately in Klaviyo
Customize Shopify store storefront for members
Accessing Customer Membership
_10{{ customer.metafields.app--60169453569--memberr_v2.customer_membership }}
| Property | Value |
|---|---|
| Namespace | app--60169453569--memberr_v2 |
| Key | customer_membership |
| Type | JSON |
| Access | Public Read |
| Description | Customer's membership information |
JSON Structure
The customer membership data is stored as a JSON object with the following structure:
_10{_10 "id": "string",_10 "membership_id": "string",_10 "created_at": "string",_10 "updated_at": "string",_10 "expires_at": "string | null"_10}
| Field | Type | Required | Description |
|---|---|---|---|
id | String | Yes | Unique identifier for the customer membership |
membership_id | String | Yes | Identifier of the associated membership |
created_at | String | Yes | Timestamp of when the customer membership was created |
updated_at | String | Yes | Timestamp of when the customer membership was last updated |
expires_at | String or null | No | Timestamp of when the customer membership expires, or null if it does not expire |
Example Usage
Here's how to access and display customer membership information in your liquid templates:
_27{% if customer.metafields.app--60169453569--memberr_v2.customer_membership %}_27 {% assign customer_membership = customer.metafields.app--60169453569--memberr_v2.customer_membership %}_27 {% assign membership_id = customer_membership.membership_id %}_27 {% for membership in shop.metaobjects.app--60169453569--membership -%}_27 {% if membership.id == membership_id and membership.is_active %}_27 {% assign membership = membership %}_27 {% endif %}_27 {% endfor %}_27 _27 {% if membership % }_27 <h2>Your Membership</h2>_27 <ul>_27 <li>Membership ID: {{ customer_membership.membership_id }}</li>_27 <li>Membership Name: {{ membership.name }}</li>_27 <li>Start Date: {{ customer_membership.created_at | date: "%B %d, %Y" }}</li>_27 {% if customer_membership.expires_at %}_27 <li>Expires: {{ customer_membership.expires_at | date: "%B %d, %Y" }}</li>_27 {% else %}_27 <li>Never expires</li>_27 {% endif %}_27 </ul>_27 {% else %}_27 <p>No active membership</p>_27 {% endif %}_27{% else %}_27 <p>No active membership</p>_27{% endif %}
Example membership Shop areas
Landing Page
Account Page
