Store Credit Campaigns - Creating a Segment
Learn how to create a store credit segment.
Understanding Customer Segments
Shopify allows merchants to create customer segments based on a wide array of attributes, such as purchase history, browsing behavior, geographic location, and more. These segments can be used to identify specific groups of customers who are likely to respond positively to store credit incentives. For example:
- High-Spending Customers: Customers who have spent above a certain amount.
- Inactive Customers: Customers who haven't made a purchase in a while.
- Geographic Segments: Customers from specific regions or cities.
- Product-Specific Segments: Customers who have purchased or shown interest in specific product categories.