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Create a klaviyo segment using store credit balances
The Importance of Using memberr Merge Fields in All Klaviyo Email Templates
Effective email marketing is a cornerstone of successful e-commerce strategies, and personalizing these communications can significantly enhance engagement and conversion rates. When using memberr for managing store credits and customer segments, incorporating memberr merge fields into all Klaviyo email templates becomes crucial. Here's why it's essential and how to do it effectively.
memberr merge fields in klaviyo
The following memberr specific merge fields are available for use in Klaviyo email templates. The merge fields can be seperated into two categories depending on their usage:
- Filtering and creating segments
- Displaying information in email templates
Filtering and creating segments
The following merge fields can be used for filtering and creating segments based on store credit data.
Field | Description | Usage |
|---|---|---|
| memberr_currency_code | The currency code of the store credits. (e.g. USD, EUR, GBP, etc.) | Use for filtering campaigns and creating segments. |
| memberr_current_balance | The currently available balance of store credits of a customer. | Use for filtering campaigns and creating segments. |
| memberr_upcoming_balance | The upcoming (not yet available) amount of store credits of a customer. | Use for filtering campaigns and creating segments. |
For email templates
The following merge fields can be used for displaying store credit specific information in email templates.
Field | Description | Usage |
|---|---|---|
| memberr_current_balance_formatted | The formated currently available balance of a custmer. Example: $10.50 | Use for displaying in email templates. |
| memberr_upcoming_balance_formatted | The formated upcoming balance of a custmer. Example: $10.50 | Use for displaying in email templates. |
You can learn on how to use merge fields in Klaviyo email templates here.
Example: Creating a Klaviyo segment using store credit balances
1. Enhanced Personalization
memberr merge fields allow for dynamic content in your Klaviyo emails, making each message highly personalized. Instead of generic greetings and information, you can tailor emails to individual customers based on their specific data stored in memberr. For example, you can greet customers by their first name, reference their recent purchases, or mention their current store credit balance. This level of personalization makes customers feel valued and increases the likelihood of engagement and conversion.
2. Improved Relevance
By using memberr merge fields, you can ensure that the content of your emails is highly relevant to each recipient.
This could include:
- Current Store Credit Balance: Remind customers of their available store credits and how they can use them.
- Membership Tier Information: Inform customers about their membership tier and the benefits associated with it.
- Expiration Dates: Alert customers about upcoming expiration dates for their store credits, creating a sense of urgency.
Relevant content not only grabs attention but also motivates action, leading to higher click-through rates and conversions.
3. Increased Customer Engagement
Emails that are personalized and relevant are more likely to be opened and read. By integrating memberr merge fields, you can create compelling email campaigns that resonate with your audience. For instance, a subject line that includes the recipient's name or mentions their store credit balance can significantly increase open rates. Engaged customers are more likely to make repeat purchases and remain loyal to your brand.
4. Seamless Customer Experience
Consistency and accuracy in communication are vital for a seamless customer experience. Using memberr merge fields in Klaviyo ensures that the information provided in your emails is always up-to-date and accurate. This consistency builds trust and reliability, essential components of a positive customer relationship. Whether it's informing customers about their rewards, reminding them of their credits, or updating them on their membership status, accurate and timely information enhances their overall experience.
5. Efficient Campaign Management
Automating the inclusion of personalized data through memberr merge fields saves time and reduces the risk of errors. Instead of manually updating each email template, merge fields dynamically pull the correct information for each recipient. This efficiency allows you to focus on crafting compelling content and strategies rather than worrying about data accuracy and manual updates.
6. Examples of memberr Merge Fields in Action
Here are some practical examples of how to use memberr merge fields in Klaviyo email templates:
- Welcome Emails: “Hello [Customer First Name], welcome to our store! You've received [Store Credit Amount] as a welcome gift.”
- Credit Balance Reminder: “Hi [Customer First Name], you have [Store Credit Balance] in store credits waiting for you. Shop now before they expire on [Expiration Date].”
- Tier Upgrade Notification: “Congratulations [Customer First Name]! You've been upgraded to our [Membership Tier] tier. Enjoy [List of Benefits].”